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LinkedIn has become an extremely powerful tool for businesses to find potential customers and increase sales. To get the best results from your marketing efforts, you need to build the foundation of your network and clearly define your targeted audience and decision-makers. Here are four ways that your business can find potential customers on LinkedIn.

Use Advanced Search

You can use this feature in LinkedIn with the parameters that you have already established to define your target audience. You will need to take into account the different synonyms that are used for the same job function. Once you have completed an advanced search look at the profiles of the results and see if you have any contacts in common. If you do, you can ask your contacts to introduce you to the potential customer.

Browse Your Connections

Starting looking at your current customers to see if they have any connections that might fit into your target audience parameters. The reason you want to try to connect with your existing customer’s connections is that the chances are higher that they will be more interested in what you have to say. This is also an excellent way for you to find new synonyms with which you can create another advanced search with.

Join LinkedIn Groups

Check out the different groups on LinkedIn and join those that are closely related to the industry that you are working in and those that have members who hold the same interests as you. See which groups your current customers and prospects belong to. When you join a group, you need to be sure to engage with the other members and join in on the discussions. This will help to establish you as an expert and thought leader in your industry.

Create Alerts

The alerts in LinkedIn are associated with the searches you’ve saved. When you create alerts based on your searches, you are automatically notified via email when a potential customer updates their profile. This can include when they change jobs, change positions within their current company, and generally whenever they make a change to their profile.

LinkedIn has become an extremely powerful tool for many businesses. With the right tools and understanding of how to utilize the many features of LinkedIn, you can quickly grow your network and generate more leads for your business.

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The backbone of every thriving B2B business is the high-quality leads they can obtain through their marketing campaigns. While you can have all the paid traffic that you want, if you are unable to attract the right kinds of prospects that are willing and ready to buy what you're selling, you're going to have a difficult time generating the cash flow your business needs to survive. Social media continues to be a proven way to generate more high- quality leads and create a steady stream of prospects clicking through to your website. So, how can you take advantage of this? Here are four easy ways you can generate more leads for your business.

Nail the Basics

You won’t be able to tap into LinkedIn’s robust platform capabilities if you don’t have the fundamentals in place. Make sure that your profile is optimized with keywords and terms that your customers would use to describe you. It is also important to remember that the key to a successful LinkedIn profile is making sure there is plenty of “What’s In It for Me?” built into your profile.

Hyper-Target Your Content

Creating or sharing hyper-targeted content can help you reach specific niche audiences on LinkedIn. These are the kinds of individuals that would otherwise be hard or impossible to reach. To generate tangible results fast on LinkedIn, be sure to publish updates about your company daily, create weekly posts, and repost your content to LinkedIn groups.

Publish Long-Form Content on Pulse

The Pulse publishing platform on LinkedIn offers businesses a valuable way to share your thoughts with other members while garnering greater exposure for your profile and company website. When you publish on Pulse, it ties directly to your profile. Having insights about your industry at the top of your profile can benefit you by expanding the conversation while also demonstrating to prospects that you are a credible authority in your niche.

Mine Company Pages

One of the best ways to begin generating leads on LinkedIn is to collect company names, headquarter locations, website addresses, company size, and more. Gathering these elements can help you to understand better th organizations that you are trying to target and can help you to better tailor your connections with them. Incorporating these four strategies into your overall LinkedIn marketing efforts can help you gain the highly qualified leads that your business needs to grow and increase sales.

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Ever since LinkedIn released their publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales. When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn. Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business.

Start by Using It

The search engine optimization value that you gain with publishing on LinkedIn should be enough reason to get on and utilize this feature. The domain authority of LinkedIn and the content published to the platform is very high. This isn’t to say you should abandon your company’s blog, but you should include LinkedIn publishing with your content marketing efforts.Even better than the SEO vale that you gain, every time you publish a post on the site, your first-degree connections are notified, which makes this a great way to achieve a farther reach with your audience.

Include a Call to Action at the End of Every Post

Unless you are publishing a post just for the sake of writing, you need to think about your primary objective carefully is for every piece of content that you write. If your goal is to generate more leads, then you always want to end your posts with a call to action that gets your readers to contact you for more information. Your call to action doesn’t have to be complicated, but it does need to always end with some sort of next step that you want your readers to take.

Promote Other Content

Find a way to reference your newsletter or other content, like webinars, video series, white papers, or any other kind of material that requires prospects to opt-in. While it may not generate a highly qualified, targeted lead, you will be able to enroll more prospects to your email list and bring them further into your sales funnel. Once you’ve acquired their email address, you can continue to reach out to them and provide them with the reasons why they should buy from you. These are just a few of the ways that publishing content on LinkedIn can generate more leads for your business.

Depending on what you are posting on LinkedIn, the exact strategy may look different for you. The point is, LinkedIn has become a powerful publishing platform that can help businesses generate more leads and increase sales.

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